New York-based cannabis producer Naturae has rebranded itself under its popular house brand, Jaunty. This move reflects the company’s consumer-focused approach and aims to unify its offerings under one recognizable name. Jaunty is a well-established brand in New York’s cannabis market and is revered for providing a range of THC products that appeal to both experienced users and newcomers at affordable and approachable price points. Jaunty is also recognized as a leading producer of CO2-extracted cannabis oils and solventless products.
This rebranding also extends to Naturae’s other product lines, such as Rezinators (gummies and live rosin vapes) and Jumbodose (tinctures), all of which will now carry the Jaunty name. With the rebrand, Jaunty continues to innovate by launching new vape varieties, including classic strains like Forbidden Fruit, Green Crack, and Headband, along with a forthcoming Ratio Vape line.
Image Credit: Jaunty