Curaleaf Holdings’ Anthem recently launched as a new retro-inspired line of pre-rolled cannabis products that are designed to evoke a sense of classic Americana while catering to modern consumer preferences.
The brand distinguishes itself on the market through its packaging — a flip-top box containing cylindrical pre-rolls. Anthem also boasts a curated selection of domestically grown cannabis strains, available in sativa, indica, and hybrid varieties.
Marketed as a premium yet accessible option for both recreational and medical users, Anthem emphasizes craftsmanship, consistency, and a nostalgic aesthetic through its emphasis on classic Americana sensibilities. Initially launching in New York, New Jersey, Illinois, and Massachusetts, with plans to expand to Arizona and Florida, the product line aims to capitalize on the growing demand for convenient, high-quality pre-rolls.
Image Credit: Curaleaf Holdings