Cinematic Menswear Campaigns : Menswear Campaign

Cinematic Menswear Campaigns : Menswear Campaign

The Saint Laurent Fall 2025 menswear campaign presents a striking cinematic exploration of masculine vulnerability and emotional depth. Central to this marketing approach is the high-end fashion label’s collaboration with actor Aaron Taylor-Johnson and photographer Glen Luchford.

The Saint Laurent Fall 2025 menswear campaign culminates in an artistic short film, which transcends traditional fashion presentation by crafting a narrative journey that oscillates between raw intensity and refined elegance. The monochromatic visual treatment creates a dramatic tension reminiscent of Robert Mapplethorpe’s provocative photography, particularly in its unflinching examination of the male form and psyche. Taylor-Johnson’s physical performance serves as the collection’s emotional conduit, his muscular control and expressive range highlighting both the garments’ sculptural qualities and the brand’s philosophical underpinnings. The contrast between moments of anguish and eventual catharsis mirrors the collection’s own duality.

Image Credit: Glen Luchford

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