Holiday classics like mince pies, fruit cake and cranberry sauce are being retired by a new generation interested in shaking up tired traditional foods, prompting Aldi to launch a Christmas Pudding Exchange Service. According to research from Aldi, 78% of Gen Z are ready to move away from classic Christmas dishes in favor of plant-based roasts and globally inspired dishes. Additionally, Aldi uncovered that more than half of Millennials and Gen Z support updating their choice of go-to holiday meals.
With Aldi’s Christmas Pudding Exchange Service, shoppers can turn in any Christmas pudding—no matter where it was purchased—at an in-store Community Donation Point and email proof to Aldi in exchange for a £10 voucher to buy a fresh and exciting new dessert from Aldi’s range.