Cheez-It Cheese & Smokey Bacon crackers are headed to the UK market has a new take on the classic cheese-flavored snack product that builds on its success. The crackers feature the familiar taste and texture of original Cheez-Its, but boast the rich flavor of bacon that pairs well and works perfectly for newcomers and existing fans alike. The product is made with 100% real cheese and comes in the brand’s Snap’d variety, which puts a thin and crispy texture in focus.
Senior Marketing Manager Rui Frias spoke on the Cheez-It Cheese & Smokey Bacon crackers saying, “Cheez-It, the iconic American favourite, landed in the UK one year ago so what better way to celebrate that by launching a new flavour? The new variant joins the already popular line-up, and will provide shoppers with that cheesy, satisfying crunch that they can’t resist.”