The Cetaphil For Everyone’s Sensitive Skin campaign is being launched by Galderma as part of its rebrand that will help to make the product range more appealing to a broader segment of consumers. The campaign follows on research that found sensitive skin to affect 70% of consumers regardless of their age, gender, ethnicity or skin tone. This sees the campaign put product visuals, portraits and a diverse cast of models in the spotlight to encourage all consumers to tend to their sensitive skin.
The Cetaphil For Everyone’s Sensitive Skin campaign will see the sensitive skincare products’ silhouette laid over images of real people that put their expressions front and center. This creates a more intimate connection with consumers to position the products as being more approachable and suitable for the everyday person.