In 2023, M&M’s deployed the first-ever Halloween Rescue Squad to prevent empty candy bowls and disappointed trick-or-treaters, and for the 2024 season, M&M’s Rescue BOOths are coming to the areas that had the most “out of candy” calls to Rescue Squad.
In the inaugural Mars Tricks, Treats and Trends report conducted by Ipsos, Mars Wrigley found that 78% of consumers say they are most anxious about running out of candy. To treat the top cause of Halloween anxiety, the candy pop-ups will be stationed in Philadelphia, PA and Westfield, NJ so that candy lovers can stop by, phone in a request and get an instant candy refill.
Candy lovers celebrating beyond these markets will also get support from the M&M’s Rescue Squad, thanks to a partnership with Gopuff.