London-based consultancy Bula Media Partners has rebranded as Bula Partners. The move is said to reflect the firm’s early success, having partnered a portfolio of service-based brands to help them scale, since its launch.
Founded in earlier in the year by former xDNA Group CEO Michael Bush, Bula Media was founded to blend innovative consultancy with active digital entrepreneurship. Drawing from a rich history of digital expertise, it aims to guide businesses through the digital landscape with tailored consultancy services.
Since launching at the start of 2024, the London-headquartered firm has built a client base of service-based businesses, including CFO Centre, Reech, Jarvo, Rydal Group and MiSmile Media. Meanwhile, its sister brand, Bula Ventures, was also established in January 2024 and is focused on investing in digital brands and assets of the future.
Now, as the consultancy looks to build on its early successes, its leaders have announced it will rebrand. Moving forward as Bula Partners, the consultancy will tout its credentials as “Your Growth Partners” under its new name.
A statement from Bush on LinkedIn confirmed, “Following an incredible nine months, it’s allowed me to understand the needs of the agencies, brands and businesses I have worked with and now adapt to build something I believe can deliver serious change.”
The change is more than cosmetic, though. The firm has also expanded into a fully-fledged boutique during that period, and Bush noted that “‘I’ will now change to ‘we’, as Bula Partners becomes a collective of eight specialist consultants to support our clients in achieving their desired growth”. And the firm is also growing its range of expertise accordingly.
He added, “The overwhelming focus of businesses is on their ‘growth’; and from my experience, when people think growth, they think marketing. Growth is more than just marketing. Growth is ensuring marketing, operations, commercial and finance are working as one, but this is often overlooked within the growth process, and they are worked on in silos. From now on, Bula Partners’ vision is to become the go-to growth partner for ambitious businesses through bringing together these four key functions by integrating our partners and services.”