Tequila Rose, the original strawberry cream liqueur, targeted concert-goers with Break in Case of Glam-ergency to help them go from “frazzled to front-row-ready.” Fans who visited the pop-up launched by media personality Olivia Attwood benefitted from a quick blowout, refreshed perfume, and take-home makeup brushes. Offering fans the chance to refresh themselves before a show and fully embrace the glamor of live music events, the experience ensured music lovers looked and felt their best before stepping into the venue—all while speaking to pop music lovers and spotlighting the brand’s signature pink.
With concerts becoming full-fledged fashion moments, this playful activation taps into the excitement of pre-show rituals, inspiring fans to elevate their look and capture share-worthy content.