Yu Guang and Fu Yu Han worked to create the unique Big-Billed Bird Food Concept, which is inspired by natural elements. The clever packaging showcases how thoughtful and intentional design can create a close connection with consumers. It also enhances functionality and usability to prove that function can harmoniously exist when designers push their creative boundaries.
The ‘Big-Billed’ brand name is defined by its visual shape as it pours out with the spout design to dispense bird food to reduce any spilling or waste. The design quite literally embodies its purpose as it is a visual representation of a bird that it is meant to feed. The concept is memorable and creates a strong brand impression.
Image Credit: Yu Guang, Fu Yu Han