Newcastle-headquartered digital product consultancy hedgehog lab has appointed ex-PwC’er Becky Odam as Investor Director.
Becky Odam joins the Board of hedgehog lab with the remit to help the company continue its growth trajectory. Founded around two decades ago, hedgehog lab is a digital product consultancy with offices the UK, the US and Bulgaria. The company designs and builds new digital products such as websites, apps, tools and solutions for organisations across sectors, including AJ Bell, Aviva, Deliveroo and Tesco Bank.
“I am delighted to join the board of an innovative business like hedgehog lab. I look forward to supporting the board in unlocking further opportunities within their continually evolving market and recruiting more best-in-class talent,” said Odam.
Odam has been installed at the firm through BGF, a well-known equity partner for mid-sized businesses in the UK and Ireland (BGF acquired the firm in April 2023). She has been with BGF since late 2023 and currently serves on several boards across its portfolio, supporting management teams with strategic guidance and value creation.
An experienced investment professional, Odam earlier in her career spent seven years at PwC, where she worked in the Deals practice including in Leeds, London, and Dubai.
Notably, she becomes the first ever female Board member of hedgehog lab. “Becky’s extensive experience and strategic acumen will be invaluable as we continue to innovate and grow. This appointment also marks a significant step forward in our commitment to diversity and inclusion at the highest levels of our organisation as we accelerate our growth plans,” said Sarat Pediredla, CEO of hedgehog lab.