The product range consists of five options including Protein Cottage Cheese, Protein Gouda Slices, Protein Greek Cheese, Protein Quark and Protein Milk with Collagen. The products each range in protein content to give existing meals a boost or as a snack or meal supplement all on their own. The products are targeted towards affluent shoppers in urban areas aged 45 or older who maintain active lifestyles and are in search of high-protein foods that will support weight or maintenance alongside muscle recovery.
Group Marketing Director Heloise Le Norcy-Trott commented on the Lindahls high-protein dairy products saying, “Consumer interest in health and wellness has been rebounding since 2021 and functional food continues to drive growth and excitement within the category, with no end in sight. As category experts, this is the opportune moment for us to launch a great-tasting protein cheese and milk range.”