Tiffany & Co.’s ‘Strong Like Mom’ Mother’s Day campaign presents an emotionally resonant tribute to maternal bonds through a documentary-style approach that distinguishes it from traditional luxury advertising. The campaign centers on authentic, unscripted interviews with children of company employees aged five to fifteen, whose heartfelt descriptions of their mothers’ strength are interwoven with elegant visuals of the women wearing pieces from the HardWear collection.
The creative execution of Tiffany & Co.’s ‘Strong Like Mom’ Mother’s Day campaign effectively bridges the brand’s heritage with contemporary storytelling. The brand also incorporates archival photographs of Tiffany employees with their own mothers, as well.
The ‘Strong Like Mom’ campaign creates a powerful multigenerational narrative about enduring love and resilience. The choice to feature real employees rather than professional models or celebrities lends credibility and relatability to the marketing initiative.
Image Credit: Tiffany & Co.