Global digital transformation business Apply Digital has acquired New York-based marketing technology agency Ragnarok. The deal will conclude for an undisclosed sum.
Apply Digital is an international digital transformation consultancy, with offices in Canada, the US, Colombia, the Netherlands, India and the UK. The company’s team of more than 650 experts has helped to transform global companies like Kraft Heinz, NFL, Moderna, Lululemon, Games Workshop, Atlassian, and The Very Group.
Ragnarok meanwhile was co-founded by childhood friends Spencer Barrett and Steven Aldrich in 2012. Since then, it has established itself as a leader in delivering measurable marketing impact through personalisation and direct engagement strategies, with a team of 50 specialists. It works across verticals, including e-commerce, media, SaaS, healthcare, and FinTech; clients include Dropbox, Upside, and A+E Networks.
The deal enhances Apply Digital’s customer engagement and omnichannel marketing capabilities, which will help generate better results for its clients. Moving for Ragnarok will enable Apply Digital to support clients across the entire digital lifecycle, while Ragnarok will benefit from Apply Digital’s strategy, experience design, tech advisory, and engineering expertise.
Steven Aldrich, co-CEO and co-founder of Ragnarok, commented, “Apply Digital and Ragnarok share a strategic focus and bring together specialisms in CX, offering a perfect match to help large enterprises accelerate digital transformation. With greater access to data and enhanced capabilities, we will empower clients through true partnership to identify and unlock new opportunities for growth.”
But beyond the strategic match, the acquisition was informed by a shared culture and values. According to Apply Digital CEO Gautam Lohia, the Ragnarok team “shares our desire to innovate, which makes a strong foundation for this partnership.”
Lohia added, “Ragnarok’s expertise in direct marketing, personalization, and data-driven decision-making complements Apply Digital’s strategy, design, and tech capabilities. This partnership allows us to offer services to clients that go beyond building best-in-class digital experiences and products. It means we can support clients with proven customer engagement and data-driven marketing strategies, all integrated into one seamless solution.”