Mattel is the latest brand to leverage the technologies of Adobe Firefly AI as the Signature 2024 Holiday Barbie Doll is complete with AI-generated packaging designs. The boxes rely on the technology to create the look using tools such as the Substance 3D to form its digital mockups. The team created the design with prompts that read “Gold square sculpted frame with intertwined red ribbons and red presents with gold bows, white background.”
The finishing touches to the packaging are formed by Photoshop using tools including Generative Expand and Generative Fill — this also enhances the overarching design elements and adds additional space for the varying packaging sizes. The Sue Bird Barbie Role Model Doll packaging with created with the prompt, “Basketball court in stadium, crowd in the background seats, view of standing on the court looking out, basketball board and net angled perspective, side three quarter view.”
Image Credit: Mattel, Adobe