The Isle of Harris ‘I Love Harris Gin’ bottle has been showcased by the Outer Hebirdean distillery as a new branding profile for Valentine’s Day that’s perfect for romantic gifting occasions and more. The gin branding puts the charming message alongside a series of cartoon hearts that are complemented with an accompanying card that can be used by consumers to pen a message for the recipient. This gifting-ready product comes as part of a wider shift in the industry towards additional holiday gifting products as brands seek to become part of even more consumer traditions and rituals.
Managing Director Simon Erlanger spoke on the Isle of Harris ‘I Love Harris Gin’ bottle saying, “Despite the challenging Outer Hebridean climate, the people of Harris are known for their warm-hearted natures. From the stunning landscapes to our rich traditions, there’s something about this island that brings people together. With the I Love Harris Gin bottle, we’re celebrating the unique spirit of the Hebirdes and the connections and moments it inspires. It’s a little piece of Harris to share with someone special this Valentine’s Day.”