‘A Deeper Understanding of Hair’ is Cécred’s first official campaign and a visual manifesto for self-expression, launched with Beyoncé’s signature intention and grace. Created in partnership with Wieden+Kennedy, the new collection of video content explores hair as identity, heritage, and art through the voices of six real women who each share their personal hair journeys.
The campaign transcends traditional beauty marketing by spotlighting the emotional and cultural significance of hair. From triumph to transformation, these stories position hair as more than aesthetics. It’s a deeply personal symbol of self-acceptance.
Since its launch in early 2024, Cécred has quickly grown from a direct-to-consumer sensation into a major player in the beauty space, now available at Ulta Beauty. Alongside a full range of shampoos, conditioners, treatments, and tools, the brand continues to build community through storytelling and purpose.
Image Credit: Cécred