When Shaun Adams was laid off by Stanley Furniture in 2014, he was beyond frustrated. Not only was he losing his job at the furniture manufacturing plant, but Graham County was losing its largest employer and last major manufacturer.
In the year after Stanley left, the unemployment rate in Graham County rose to the highest across North Carolina. Adams’ frustration grew as he saw the Robbinsville facility lay almost entirely vacant for more than a decade. Why weren’t town and county officials courting another company to use the factory space and create more jobs?
Adams ran for mayor, determined to bring manufacturing jobs back to Robbinsville. He won the office in 2021.
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Last week, he got his wish: the Chinese biodegradable paperware company EcoKing announced an $80 million investment to reopen the same shuttered facility, promising 515 jobs in one of North Carolina’s most economically distressed counties.
“We have lost so much population over the years because of factories closing and our low median income,” Adams told Carolina Public Press. “This means a lot of people will get to come home.”
EcoKing manufactures for fast food restaurants like Chipotle, Chick-Fil-A, and Panda Express. When the Robbinsville facility comes online in 2026, it will be the biggest employer in Graham County, providing an average wage of $46,700, nearly double the median individual income in the county.
Picking Graham County
But first, the abandoned Stanley plant needs major renovations — to the tune of $21 million.
“If you walked through the plant with me, you would say they ought to do a series of The Walking Dead here, because it just looked abandoned and neglected,” Robin Sargent, owner of Old Town Brokers, a firm that helped orchestrate the sale of the plant.
“At one time, it was a vibrant place, but holy cow, someone just let it go to hell. Taking the pictures was like getting it ready for a dating site. It takes a special person to be able to have a vision for a space like that.”
The facility needs major HVAC, plumbing and electrical work. But EcoKing wasn’t scared off by the state of the plant.
Partially they were wowed by Graham County’s natural beauty. Partially they were swayed because of the cheap, abundant power supply in the area.
The deciding factor, however, was incentives: between the town, the county and the state, EcoKing was offered $12 million over five years to pick Graham County instead of a site in the other Southern states they were eyeing.
EcoKing’s customers — those big name fast food restaurants — wanted paperware products made domestically. With the tariffs coming down from Washington, the company had to act quickly.
“The tariff is high,” John Lin, EcoKing’s representative for this project, told CPP. “And 80% of our customers are here in the United States. So is most of our raw material. That taught us to make a decision: we’re going to land right here, and be Made in the USA.”
Economic lifeline
The EcoKing investment is a lifeline for this Western corner of the state. Graham County once had more than 1,100 manufacturing jobs across four factories and a sawmill. Now all of that is gone.
After Stanley Furniture was the last to leave, a company called Oak Valley Hardwood occupied a small corner of the same building starting in 2016, but left when COVID hit. Other than that blip, hardly any economic investment has come to the area.
“For decades we struggled with the closing of textile plants and furniture plants and the tobacco industry being more or less sunset,” Sargent said.
“This area has just been hammered in a way that is not well understood — 500 jobs is a big deal here. This is a really great story of how we were able to capture the interest of an Asian company to launch a big investment in their industry here.”
There’s a certain economic irony to EcoKing’s investment. Many of the manufacturing jobs that left Graham County — and Western North Carolina more broadly — went to China as companies chased cheaper labor. Now, a Chinese company is bringing manufacturing back to the exact same building where American workers once made furniture.
EcoKing will use the same pulp supplier that served the Pactiv paper plant in Canton, whose 2023 closure resulted in the loss of 1,200 jobs and a lawsuit from former attorney general and current governor Josh Stein.
Bringing back Graham County workforce
The one downside of US manufacturing is the cost of labor, Lin said. In China, the company can get away with much lower wages. EcoKing plans to use some automated manufacturing to offset this inflated cost.
But still, the plant will need 515 workers. In one of the state’s smallest counties, that won’t happen overnight — it will require coordinated workforce development.
Hiring is projected to happen in two phases. The first phase will take place over the next three to five years, and create about 300 jobs. The second, on a longer timeline, will bring on 215 more. The company is partnering with Tri-County Community College and Western Carolina University for workforce development.
“We’re going to take a slow-burn approach,” Josh Carpenter, director of economic development group Mountain West Partnership, told CPP. “That’s what we did with Harrah’s Cherokee Casino: built a workforce of 900 to 1,200 over the years.”
Construction crews are already at work on the $21 million restoration. And for the first time in over a decade, Graham County has concrete reason for economic optimism.
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