Amazon Prime Day 2025 kicks off tomorrow (8 July), and you can expect a wide range of the best Apple deals in the summer sale. Whether you’re after savings on an iPhone or Apple Watch, or it’s time to replace your old iPad or MacBook, it’s a great time to snap up a deal.
With deals set to drop at midnight, Prime Day is set to be the biggest shopping event of the summer. You’ll find thousands of exclusive deals just for Prime members, so now’s a good time to sign up before the sale starts.
It’s rare for Apple products to go on sale, particularly this far out from Black Friday, but Prime Day is one of the few times you’ll see competitive discounts across the brand’s range of tech.
So what Apple deals should you look out for? I’ve spent almost a decade covering Amazon Prime Day, so I know when a deal is truly worth it. I’ll be bringing you all the top Apple deals to shop from midnight tomorrow and throughout the four-day sale. While we wait, I’ve also rounded up what to bookmark and check for reductions on.
When will Apple deals start during Amazon Prime Day in 2025?
Apple deals are expected to land tomorrow and will be available until Friday, 11 July, or until stocks last. This year, you can expect four days of deals for the first time, so you’ll have most of the week to decide which Apple offers you’d like to add to your basket.
And remember, Prime Day is only for Amazon Prime subscribers. An Amazon Prime membership costs either £8.99 per month or £95 per year, but you can sign up for a free trial if you haven’t been a member in the last 12 months or have never been a Prime member before.
Best Apple deals in the Amazon Prime Day 2025 sale:
If your existing MacBook or laptop could do with an upgrade, now is a great time to take advantage of a £100 saving on this year’s MacBook Air. Our tech critic, David Phelan, praised its faster processor in his MacBook Air M4 review, with the latest iteration making “everything run a bit smoother”. It also benefits from an improved camera and new sky blue colourway, while its battery life and overall performance continue to impress.
It may be a relatively modest saving, at just 10 per cent off, but we’ll be tracking its price to see if it drops even further come Prime Day. You can also find it at John Lewis for the same price, as well as a two-year guarantee.
Apple iPad 11th-generation: Was £329, now £309.97, Amazon.co.uk
The all-new iPad 11th-generation only launched a couple of months ago, and it’s already seen a slight discount, taking it down to just shy of £300. It might not seem like a lot, but it’s rare to see discounts on new Apple releases.
The entry-level iPad features an 11in display and has a powerful A16 Bionic chip on the inside. It also starts with 128GB of storage, double that of its predecessor, or you can choose 256GB or 512GB, depending on how many photos, videos and games you’d like to have access to.
Looking to save big on the iPhone 16 this Prime Day? The 128GB model has already dipped below £700 thanks to a 13 per cent discount, with similar savings to be found on the larger storage options. In his review of the iPhone 16, tech critic David Phelan praised the smartphone’s “extremely useful camera control, the funky audio options and faster wireless charging.” He added, “feature after feature that you might have expected to be Pro-only is on the iPhone 16,” making it an excellent option if you’d been saving up for one of the pricier models.
It’s also worth noting that there’s around 10 per cent off the 256GB and 512GB models too, with John Lewis price matching over Prime Day and beyond.
Whether you have an upcoming holiday planned and want to keep track of your luggage, or you’re prone to misplacing your keys or wireless earbuds, an AirTag can be a handy bit of tech to have. There’s currently 20 per cent off in the early Prime Day deals. If you’ve yet to try one out for yourself, now is as good a time as any.
As we often see in the lead-up to Prime Day, John Lewis has also reduced the price of the Apple AirTag to price match Amazon.
If you want to upgrade your desktop set-up, there’s a small reduction on the Mac mini desktop computer. It has Apple’s latest M4 chip, and its mini dimensions mean that it’ll slot perfectly into a small home office. The price dropped by a modest 12 per cent back in May, so we’ll let you know if there are further reductions once Prime Day arrives.
What were the best Apple Prime Day deals last year?
Amazon pulled out all the stops in 2024, slashing prices across nearly every Apple product. Standout savings included £150 off the MacBook Air M2, taking it down to £849 – one of the lowest prices I’d seen for Apple’s powerful laptop. The Apple Watch Series 9 also hit its lowest-ever price at £344, and a pack of four AirTags dropped to just £84.
If you were after audio gear, the AirPods Pro 2nd gen fell to just £179 – the lowest price to date – while the AirPods Max were reduced by over £70. Even the third-gen AirPods saw a hefty discount to £129, and the second-gen version dipped below the £100 mark.
The 2022 iPad Air fell to just £479, and the 10th-gen iPad dropped to just over £300. For those after a bigger screen, the iPhone 14 Plus saw a massive £230 price cut, bringing it down to £569, quite the bargain for the still-powerful phone.
The best Apple deals to expect for Prime Day 2025
If last year is anything to go by, I’m expecting some steep discounts across Apple’s most popular products. The AirPods Pro 2nd gen were one of the biggest sellers in 2024, and a new pair are on the horizon, so I’m hoping to see them drop again, possibly even cheaper than £179.
And with the release of the M3 MacBook Airs earlier this year, the M2 and even M1 models could see steep discounts. The same goes for iPads. The 10th-gen model and the 2022 iPad Air are both prime candidates for a price cut now that Apple’s refreshed the line-up.
The Apple Watch Series 9 hit its lowest-ever price last Prime Day, and the newer Series 10 dropped in price recently, so I’ll be keeping an eye out for similar deals again. When it comes to accessories, AirTags and the fourth-generation AirPods are also likely to see price drops.
Apple is set to unveil the new iPhone 17 in September, so there might be some iPhone 16 discounts. There’s also a good chance that older models, such as the iPhone 15 and iPhone 14, could pop up with sizeable savings.
After more early deals? Browse the best air fryer deals to expect for Amazon Prime Day 2025 now