WWE and Seagram’s Escapes Spiked have formed a multi-year partnership that has resulted in the first co-branded ready-to-drink alcoholic beverage under WWE’s licensing program. The collaboration introduces three wrestling-themed flavors that are sure to delight consumers and fans. The options include Rumble Punch, Pineapple Powerhouse, and Slammin’ Blueberry. The ready-to-drink beverages will receive prominent marketing integration across WWE’s Premium Live Events, including Money in the Bank and SummerSlam.
The strategic alliance between WWE and Seagram’s Escapes Spiked brings together the former’s massive global entertainment platform with the latter’s established presence in flavored malt beverages, creating cross-promotional opportunities through in-event sponsorships, digital content featuring WWE Superstars, and retail activations. WWE’s dedicated fanbase may be drawn to the novelty of consuming wrestling-themed beverages during watch parties and live events.
Image Credit: WWE and Seagram’s Escapes Spiked