The viral burger chain which has soared in popularity in the UK is opening its first ever Welsh branch
Viral hamburger chain Smacks is going to be opening its first store in Wales – and work has already begun on their brand new site, located in Cardiff on Wood Street. There is currently signage advertising the burger chain’s arrival in the unit between Black Sheep Coffee and Burger King, and is in a prime spot for commuters, being so close to Cardiff Central station.
Announcing their arrival to the city, they describe the chain describes itself as a ‘viral trending brand’ which has gathered over 23.6 million “organic views” on social media on their signs outside.
No date has been confirmed yet, but the chain has shared that it is “coming soon” on the signs placed around the building where work is already being carried out to prepare for their launch.
So what can you eat there? They are known for offering a range of freshly made beef and chicken burgers, as well as a veggie patty option and various other alternatives, which look insane judging by their menu.
Their classic cheeseburger is a go-to for a lot of people according to TikTok but the Big Smack which is stacked with four beef patties is also a popular option and for chicken lovers, there’s also the spicy chicken burger and the “Smicken” (fried chicken drenched in house hot sauce).
More inventive options include The Don, which layers spicy chicken with Angus beef, and a rich brisket burger made with slow-cooked meat.
Sides aren’t an afterthought as they also do loaded fries which come piled with beef, cheese sauce and crispy onions, while the Smicken fries give chicken fans something to get excited about.
They also do breakfast, with egg muffins, bagels and more available for an early start, and they also offer a number of saver meals as well as a kids menu, and also a range of desserts and milkshakes. For the latest restaurant news and reviews, sign up to our food and drink newsletter here
Smacks Hamburgers started out in South London, with its first location opening in Thornton Heath in 2021.
The idea behind it was to offer fresh, quality fast food like burgers made from freshly ground Angus beef and daily-prepared fried chicken and the brand quickly gained attention, thanks to a lot of social media buzz on platforms like TikTok and Instagram.
The company itself was officially registered in 2020, and since then, Smacks has expanded to other areas, including places in England like Preston, Brighton and Southport,
According to the Smacks Hamburgers website, they will soon be launching in the USA, and have also just opened up their first Scottish branch in Glasgow.
The chain is also growing through dark kitchens and delivery services, making it easier for people to try their food even if there’s no physical location nearby.