A physical greeting card offers a personal touch and keepsake, while a digital gift card provides convenience and flexibility—and Hallmark’s new Gift Card Greetings show thoughtfulness in both ways. This new launch combines the tangible feel of a real greeting card with a digital gift card for personalized gifting. “When it comes to gifting, especially during the busy holiday season, customers want convenience and customizability, and that’s exactly what Gift Card Greetings offer,” said Lauren Benson, senior director of creative product development at Hallmark.
To help recipients enjoy the gifts they get, Gift Card Greetings are powered by The Gift Card Shop, which offers over 100 brands. This new lineup of cards is available for a wide range of occasions and celebrations, from weddings and anniversaries to congratulations and thank-yous.