Refreshing Summer-Inspired Iced Teas : Lipton Fusions

With the approach of warmer days, Lipton is expanding its portfolio with the introduction of ‘Lipton Fusions,’ a new line of lemonade-infused iced teas designed to capture the refreshing essence of summer. This marks Lipton’s first venture into combining lemonade with fruit-forward iced tea blends, available in two vibrant flavors, ‘Strawberry Lemonade’ and ‘Pineapple Mango Lemonade.’

To celebrate the launch, Lipton is offering consumers a unique opportunity to embrace the spirit of summer through its national #LiptonSummerSweepstakes. The campaign highlights real U.S. towns with seasonally themed names—such as Summer City, MD, Summertown, TN, and El Verano, CA—where summer seems to live year-round.

From April 29 to May 13, participants can enter for a chance to win a getaway for themselves and up to three guests to either Summerland, CA or Summerville, SC. To enter, fans must “post on socials using the hashtag #LiptonSummerSweepstakes, tag @LiptonIceTea, and follow the brand’s official account on their chosen platform; winners will enjoy a summer escape, complete with a supply of Lipton Fusions for the entire group to enjoy.”

Image Credit: Lipton