In an era dominated by AI-generated content and digital filters, the authentic skincare campaign leverages BeReal, a platform known for its unfiltered and spontaneous photo-sharing format. With this approach, We Are Social France aims to demonstrate the effectiveness of its client’s cream transparently. Several content creators tested Avène’s new anti-blemish cream over two weeks and shared their genuine, unedited results on the brand’s BeReal account.
We Are Social France’s advertising approach aligns with the platform’s ethos of authenticity while providing tangible proof of the cream’s promise to reduce spot size by 92% in 15 days. By embracing BeReal’s unique features, the campaign delivers a refreshing and credible alternative to conventional beauty advertising.
Image Credit: Avène