The Jumbo plant-based yogurts are being launched by the Dutch supermarket chain as a series of dairy-free products perfect for consumers to try out as an alternative to milk-made yogurt. The yogurts are crafted with soy grown in the Netherlands and have been produced by De Nieuwe Melkboer in three varieties including Natural, Vanilla and Forest Fruits. The products created in collaboration between Jumbo and De Nieuwe Melkboer are part of the Plant Protein Forward initiative being spearheaded by Foodvalley, Rabobank and more.
Unit Manager AGF and Protein at Jumbo Menno Wigtman spoke on the Jumbo plant-based yogurts saying, “The majority of our fresh products come from Dutch soil. We are proud of Dutch products and farmers and growers such as De Nieuwe Melkboer, who ensure that there are tasty, more sustainable, fresh products of high quality on our shelves every day. With the plant-based yogurt varieties made from soybeans from the Netherlands, we offer our customers even more choice in plant-based dairy varieties, with a really tasty product from our own soil.”
Image Credit: Jumbo