Capri Sun makes ‘innovative’ switch to iconic pouch for first time in 20 years as exec says it changes the way you drink

Capri Sun makes ‘innovative’ switch to iconic pouch for first time in 20 years as exec says it changes the way you drink

CALLING all Capri Sun fans – as we have big news.

For the first time in more than 20 years, America’s favorite kids’ drink has made an ‘innovative’ switch to the iconic pouch.

Capri-Sun Fruit Punch juice pouch and strawberries.

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Capri Sun has made an ‘innovative’ switch to its iconic pouch for the first time in 20 yearsCredit: Getty
Illustration of Capri-Sun juice pouches and bottles in fruit punch, pacific cooler, and strawberry kiwi flavors.

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And not only should you be excited about this brilliant change, but you can also expect to find these new bottles in more and more places around the country tooCredit: Supplied

The fruity beverage is now available in a resealable bottle – yes, you heard that correctly. 

The new Capri Sun Bottles offer a convenient new way for fans of all ages to enjoy the same iconic taste on the go.

Not only is this great for many, but it’s also a reflection of the brand’s commitment to meeting the evolving needs of today’s families. 

Joining Capri Sun’s portfolio of products, including the iconic pouch, which sells over six million pouches a day, the bottles feature 12 ounces of juice – the equivalent of two pouches.

There’s three of the brand’s most popular flavors available in the new bottle – Fruit Punch, Pacific Cooler, and Strawberry Kiwi.

The new Capri Sun Bottles are designed to meet the needs of busy, on-the-go families.

As well as this, the bottles also answer the call for parents seeking more juice and kids beverage options at convenience stores.

Not only are they made with all-natural ingredients, but they also contain no artificial dyes and no artificial sweeteners – just like the pouches many families know and love.

Fans can find the new Capri Sun Bottles at convenience stores and grocery stores rolling out now nationwide.

You’ll even find them in vending machines too.

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Kristina Hannant, director of marketing at Capri Sun, said: “Capri Sun has always been a childhood favorite.

“The launch of Capri Sun Bottles underscores our commitment to innovation by introducing a new format that meets the evolving needs of today’s families on the go. 

“This reflects our strategy to meet our consumers where they are while bringing the same taste and quality they love.”

Fast Food meal deals

Here are some of the current value meals offered by popular fast food joints.

Taco Bell’s $7 Luxe Cravings Box:

  • Chalupa Supreme
  • Beefy Five-Layer Burrito
  • Double Stacked Taco
  • Chips and nacho cheese sauce
  • Medium drink

McDonald’s $5 Meal Deal:

  • McDouble or McChicken sandwich
  • Four-piece Chicken McNuggets
  • Small fries
  • Small soft drink

Wendy’s $5 Biggie Bag:

  • Junior Bacon Cheeseburger or Crispy Chicken Sandwich
  • Four-piece chicken nuggets
  • Junior fries
  • Small soft drink

Burger King’s $5 Your Way Meal:

  • Whopper Junior, Chicken Junior, or Bacon Cheeseburger
  • Fries
  • Four-piece chicken nuggets
  • Soft drink

The news of the innovative change comes years after Capri Sun fans called for a larger serving size to enjoy even more of their favorite drink. 

In fact, between 2020 and 2023, a staggering 76 percent of suggestions received by the Capri Sun call center were about fans wanting a bigger product size. 

And building on the momentum of last year’s launch of Capri Sun Multi-Serve jugs, the brand’s first innovation in over a decade, Capri Sun is once again evolving to meet consumer needs with the introduction of these stylish single-serve bottles.

Thanks to this new change, not only is Capri Sun expanding its portfolio with new formats, but it will also be entering new retail categories, such as convenience stores, helping to bring its trusted flavors to more occasions and consumers.

And fear not, the Kraft Heinz-owned beverage brand said the resealable packaging will serve on-the-go consumers and that there are no plans to discontinue the iconic pouch.

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